ONE LESS REASON

OneLessReason.jpg

Cris Brown- Lead Vocals

Blake Heimbach- Bass

CJ- Guitars/Vocals

Leo Goff- Keyboard/Vocals

Cody Landers- Guitars

Grant Brooks - Drummer

Memphis is the birthplace of rock. And the best rock music, even music as hard as One Less Reason’s unique brand of

literate, heartfelt hard rock, comes from the soul. That soul, as songwriter and front man Cris Brown will tell you, is the

source of One Less Reason’s The Memories Uninvited.

Across thirteen years and a half-dozen albums with Cris at the fore, Jackson, Tennessee-born One Less Reason has

pushed the limits of hard rock into deep and emotionally engaging territory, making music as heartfelt as it is

heavy. The band’s sixth album offers a cross-section of the talents that always made One Less Reason a unique

contender among hard rock acts, while revealing a newer, more contemplative vein in Brown’s songwriting.

Throughout a career encompassing work on both indie and major labels, music has been the fixed conduit between

Brown’s heart and the world. “I basically record my therapy sessions,” says Brown. “I really can’t write songs when I’m

super happy. One Less Reason songs tend not to be happy songs. The last few years of my life, I’ve been really happy,”

he laughs. “That was the reason this album took so much longer to write. I was determined I wasn’t going to crank out

songs quickly, just to put the album together. If it took me five years to do it, I was going to make sure this record

sounded exactly as I wanted it.”

Brown and One Less Reason have earned that happiness through a career defined by hustle and hard work. A string of

acclaimed albums and tour pairings with acts like Seether and Fuel built such solid word-of-mouth that the band’s

independently-released 2010 album Faces & Four Letter Words debuted at #1 on the Billboard Heatseekers

chart. Entirely without label backing, the band exceeded digital sales of 400,000 for that record, whose leadoff single,

“Faces,” was featured in promo spots for CSI: Miami’s 2011 premiere.

The Memories Uninvited is the product of two years of work, during which time Brown also bought the former Kiva

Recording Studio and House of Blues Studio on Rayner St. in Memphis—an address that’s now home to Tattooed

Millionaire, the label Brown founded with John Falls in 2014. It’s been a period of change for Brown and company,

which might be why the primary factor in making The Memories Uninvited has to do with the changes wrought by

time. For the first time in his career, Brown wasn’t constrained by budgetary or studio concerns; he was able to demo

the album’s songs more extensively, record them more painstakingly, and hone the arrangements until, as he says,

when you hear The Memories Uninvited you’re hearing “exactly what I heard in my head.”

The result is an album that moves, song by song, from hard-hitting expressions of frustration and struggle to plaintive

prayers for peace and reconciliation. Album opener and lead single “Break Me” and “On The Way Down” illustrate the

former impulse, complete with shred-to-melodic-and-back vocal lines and sinister minor-key arrangements; the

repeated refrain “You weren’t always like this” in “On The Way Down” somehow reaches both the anger and sorrow

implicit in the song’s desperate performance.

The album’s gentler material remains rooted in heartwood, while branching out into more delicate

arrangements. Keyboard-driven ballad “One Day” shows off One Less Reason’s soulful, melodic side in an aching

articulation of love lost, maybe for good. The stripped-down “Rainmaker” explores similar territory in a ghostly acoustic

arrangement that somehow feels as heavy and hard as the most thunderous cuts on the record.

The Memories Uninvited, then, finds One Less Reason switching up its approach across a dozen cuts that blend genres,

styles, and tones. What gives the album its consistency, beyond the articulate cry of Cris Brown’s voice, is the

combination of muscle and tenderness in the music. And it’s this element—the earned anger, the softness of heart—

that places the album beyond the easy confines of the hard rock genre.

The balance of heart and vitriol has been Brown’s true north star throughout his career—his, and the listener’s he wants

to reach. “Not everybody has tons of friends,” he says. “There are a lot of people that feel like they’re alone, and if you

find music that says someone else feels the same way, that you’re not an oddball or an oddity, it’s hard to get anything

better than that.”

“If I decided to stop making music after this album,” says Brown, “I could say that with The Memories Uninvited I’d said

what I set out to say with One Less Reason. Not to say there won’t be more music. But I could say I’d finished all the

chapters of my book. The Memories Uninvited feels like it summarizes that project. It’s brutally honest. That’s what I

set out to do when I started.”

One Less Reason - Links:

Official Website: http://www.olrmusic.com/

iTunes Link: https://itunes.apple.com/us/album/the-memories-uninvited/id1111285342

Facebook: https://www.facebook.com/onelessreason/

Spotify: https://play.spotify.com/artist/60tc2v0OZXPmGhRCcVrSqM?play

Twitter: https://twitter.com/olrofficial

Youtube: https://www.youtube.com/user/OnelessreasonTV

Instagram: https://www.instagram.com/olrofficial/

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